Link Building Stategies to Increase Google Page Rank Although link building is a lot of monotonous work and might look like a waste of time it is the best approach to build a rewarding business. All the time invested building links will help to increase the link popularity of your website and improve your Google page rank.
Page rank is no longer the powerful deciding ingredient that it once was in SEO nevertheless it still provides a good indication of your site’s popularity with the search engines. The page rank is dependent upon the number of backlinks to your site and so you must boost your backlinks to improve page rank.
It doesn't mean that you need to just run out and start placing links wherever possible since it won’t help your ranking in the search engines. Below are 5 tips to effectively building links to your website.
1. Focus on relevant links
Google’s bot continues to improve a lot more as time passes and in the near future relevancy will receive top priority. Make sure you get links from sites which are relevant to yours as they will have more linkjuice and will be more valuable to you than links from unrelated sites.
2. Steer clear of nofollow links
A lot of sites now have the "nofollow" tag that had been initially introduced to discourage spammers from publishing random links everywhere. The nofollow tag signifies that a link won't be accredited as a backlink, so when you do get links from nofollow sites they will be useless from an SEO point of view.
3. Make use of anchor text
Anchor text is critical in building quality back links. The anchor text is the text which contains the link and Google assigns a lot of value to a link with anchor text. Utilizing your keywords as anchor text in your back links is an excellent way to add linkjuice to your backlinks.
4. Get links from Sites with high Page Ranks
Links from sites with high page ranks have more value than those from sites with low page rank. The page rank value will get passed to an outbound link from a top level URL. To put it differently the home page url has the majority of the value and this is the reason why links from sites with high page rank are so valuable. Links from high PR pages are a lot more worthwhile so you should try to obtain your links put on them.
5. Look at receiving permanent backlinks
The loss of your high rank could be a lot worse than not ranking whatsoever. If you lose your backlinks it's very possible that your site will drop in the SERP’s. If you utilize services that offer a monthly link building membership you might lose your rank if you cancel. The link velocity will decline and in turn your search engine ranking will fall along with it.
Don’t get sidelined by the green bar at the top of the page which displays your Google page rank. It might be quite inaccurate sometimes particularly for sites with low PR. Instead you have to focus on obtaining quality backlinks to your site and these are what counts. In time your Google Page Rank will increase contributing to more traffic and more money for you.
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